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Feeding Kids Sugar to Raise Money for Diabetes Research?
Yesterday was “Mug Root Beer Float” day at the Oakland A’s baseball game, at which families brought lots of kids to enjoy meeting celebrities, watching floats, and of course drinking root beer floats....
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Getting Creative With Fundraising Methods: Newly Released Podcast
Wondering how important it is to come up with a fundraiser for your group that’s new and different? Or how other groups have managed to come up with winning ideas? Check out the podcast “Bringing...
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Fundraising Partnerships With Local Real Estate Agents
Since I cover both fundraising and real estate matters at Nolo, I can’t help but notice how often the two intersect. This week, for example, my local neighborhood newspaper’s real estate section...
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Fundraising Kudos to: Montclair Pet and Wildlife Fund
You know how I love fundraising that makes money by selling something that costs the nonprofit nothing, and the Montclair Veterinary Hospital’s Pet and Wildlife Fund’s “Pet Mayor Contest” is one of the...
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Focus on Finding Good Photos to Show Your Nonprofit’s Work
Here’s a subject that doesn’t get the attention it deserves: The importance of having great photo visuals in your marketing, fundraising, and other published or printed materials. Christy Wiles,...
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OMG, Is It Time to Think About Year-End Appeals?
There’s only the December tiger left to be viewed on my “Tiger Creek Wildlife Refuge” calendar, and you all know what that means for nonprofit fundraising. But as a pre-season gift to us all, Nancy...
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BIG Fundraising Oops: The Susan B. Komen Debacle
For a foundation that seemed to have so much marketing savvy, the Susan B. Komen foundation can be awfully tone deaf — and send a message that it’s more interested in raising cash than in spending it...
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Fundraisers: Go Easy on Selling the Sweet Stuff!
Despite the girl selling cakes on the cover, readers of my book The Volunteer’s Guide to Fundraising know that I think the time has come to cut the sugar and other junk that so many nonprofits have...
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Your Volunteers Write Newsletter Content: Who Owns It?
If your nonprofit publishes a newsletter, magazine, or even a blog, getting volunteer writers can be a great way to both reduce your workload and foster community involvement. But once the piece is...
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Fundraising Events Bring in Fun-Lovers: But Donors?
The Guardian (U.K.) recently brought together a group of experts to give their top tips for holding a fundraising event, in “Best bits: making events-based fundraising work.” All of the advice is worth...
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Nonprofit Email Response Rates Down, Twitter Followers Up, Up, Up
Have you read the 2013 eNonprofit’s Benchmark Study yet? It’s worth a gander, both for encouragement and for a reality check. The findings (based on data from 55 nonprofits) show that social media...
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Got Milestones to Celebrate?
The East Bay Children’s Book Project recently announced to its email followers that, “We are getting ready to celebrate an amazing milestone. We will give away our millionth book sometime this year.”...
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What Fundraisers Can Learn From Ben Franklin
Ben Franklin is quoted as having said, “A man convinced against his will is of the same opinion still.” This quote is often tossed around by telemarketers, teaching one another the not-so-gentle are of...
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Fundraising Kudos to Oceana, for Riffing Off “Talk Like a Pirate” Day
One of the first items to land in my email inbox this morning had the subject line, “Avast! Was your seafood caught by pirates?” As Oceana went on to explain (and anyone who’s on Facebook already...
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Best Email Subject Lines From Nonprofits
Last week’s pirate-themed email from Oceana has got me keeping a watchful eye on other nonprofits’ email subject lines, to see which can best capture readers’ attention without the use of pirate lingo....
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So, Should Donors Check Charities’ Financial Percentages or Not?
Reading the recent New York Times “Giving” section, I wasn’t sure whether I was watching change in the making or an example of cognitive dissonance. The subject in question was how much weight donors...
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Is Public Speaking Part of Your Job at a Nonprofit?
Among the many skills required of nonprofit executive directors, development directors, and board members, public speaking is one that doesn’t receive much discussion. It is, however, a skill that...
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